Repricing software: the Amazon third-party sellers’ secret weapon
Currencies Direct December 20th 2016 - 4 minute read

Price is so closely linked to volume of sales and product visibility on Amazon that third-party sellers need to continually ensure their products are priced competitively to keep sales flowing — and if you have hundreds or thousands of products doing this manually isn’t practical.
That’s where repricing software comes in — it allows third-party Amazon sellers to continually and automatically compare their prices to those of competitors’ and adjust them within floor and ceiling limits set by the seller — in fact, you can’t reprice your stock unless you have set min and max prices, as this tells the software never to price below or above your limits.
The main objective is to win the Buy Box or rank highly in search results displayed on the "More Buying Choices" box or "Offer Listings Pages."
What’s the Buy Box?
Because the Buy Box and its "Add to cart" button is the first option a buyer sees, any seller that wins a spot in the Buy Box will (in the majority of cases) be guaranteed more sales. In search terms, the Buy Box is effectively the first result of a customer’s search for a specific product, and the one that they are most likely to click to complete a purchase.
In 2015, Amazon’s revenue grew 24% to $107 billion, with more than $85 billion of that going through the Buy Box. Half of those Buy Box sales were attributed to third-party sellers.
How can l win a spot in the Amazon Buy Box?
When that’s in place, your placement within the Buy Box can be largely governed by price, which is why anyone seriously selling on Amazon needs to put repricing strategies in place in order to consistently maintain healthy sales.
How does it work?
Is it safe?
A modern repricing solution will increase your prices where possible. If your min and max price for a product is £5 and £20 respectively and your competitor goes out of stock, the repricer should push your price up to maximise profits on any new sales.
There are so many myths about repricing software but the truth is, the practice has been going on in retail for decades, albeit in a different way. In any competitive market, you’re going to have to compete on price in some regard, particularly on a marketplace that is renowned for its competitive pricing. However, with a repricing solution, you get to compete on your own terms.
How should I price my stock?
There isn’t one quick fix for all sellers since everyone is different, but what you do get with a modern repricing solution is the ability to match your repricing rules to your own business, so you’re competing only where you can win a sale.
What features does a repricing solution like RepricerExpress offer?
- is really easy to set up
- ?offers continuous and blazingly fast repricing
- offers multiple ways to increase sales
- allows you to compete with different sellers in different ways
- can run in Safe Mode (whereby you can try repricing without affecting your live marketplace listings)
- works accross eight Amazon marketplaces
- can include specific selles
- offers infinite customisation of your repricing strategies
- can filter competition based on seller rating, feedback, shipping country and dispatch times
- auto-enables price increases under common scenarios
- comes with a free 15-day trial
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www.repricerexpress.com
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Currencies Direct