The Cyber Weekend: Have you made the most of your international sales?

There’ll be no time for the dust to settle after Black Friday, as shopping sprees continue over the weekend and into Cyber Monday.
 
Cyber Monday in the US is the first day back at work for most office workers after the Thanksgiving weekend, and came into being as they took to the internet to continue browsing for seasonal bargains from their desks. In the UK, retailers like Amazon and John Lewis noticed that the first Monday in December was their busiest online shopping day of the year.
 
Retailers – both online and on the high street – have jumped on the idea, creating fresh promotions and extending offers for four days, starting on Black Friday.
 
While Black Friday sees shoppers descending on their local high street, Cyber Monday could be the event that really pays off for online sellers.
 
With shoppers becoming savvier bargain hunters and doing more online research before committing to purchases, there’s pressure on online retailers to stand out from the crowd and keep their products competitively priced.
 
For international sellers this can be even more of a challenge – the movement of currency exchange rates could make your items look overpriced compared to local alternatives. If you haven’t priced a buffer into your margins, you could even start making losses when you convert foreign sales into your home currency.
 
Foreign exchange specialists, like Currencies Direct, have been helping thousands of online sellers to protect their profit margins and make the most of their international sales over Cyber Weekend and in the more immediate lead-up to Christmas. Although most online sellers have been gearing up for this boom for the last couple of months, it’s still likely that most sellers will be underprepared when it comes to their foreign exchange needs.

Keeping a close eye on the exchange rates is something that no busy online seller will have time for. A specialist foreign exchange provider can add value to your business by monitoring the markets and helping you to:

• keep your overseas pricing competitive
• collect foreign currency sales from online marketplaces with a secure overseas bank account
• secure a great exchange rate when you convert your sales into your home currency or when paying international suppliers

For more information on foreign exchange for online sellers, contact us on +44 (0) 7847 9269 or email etailers@currenciesdirect.com. If you'd like to know more about foreign exchange for online sellers, take a look at: 

> Keeping your overseas pricing  competitive
> Bring your overseas sales home in one piece!
> Sourcing your products overseas at the right price