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Winning Amazon's Buy Box - what you need to know

online-sellerWinning Amazon's Buy Box - what you need to know
Close to 90% of Amazon sales go through the Buy Box, so earning the right to use it is crucial if you want to get ahead of the competition.

Feedback is one of the main factors considered by Amazon’s algorithm when deciding who to award the Buy Box to, and our March webinar tackled some of the key questions posed by online sellers aiming to take advantage of this lucrative product.

The webinar was led by Colin Palin, Head of Customer Support at FeedbackExpress, and Deepak Goyal, Head of Ecommerce at Currencies Direct.

Key pointers from the webinar

Customer service is Amazon’s no.1 priority, so you need to make it yours if you want to master your seller metrics and win a share of the Buy Box.  

In order to win the Buy Box you need to:
  • Offer excellent customer service
  • Improve seller performance
  • Keep your prices competitive
  • Have a solid process in place for soliciting feedback
Increasing positive feedback can be achieved by:
  • Providing excellent customer service
  • Ensuring deliveries are accurate and on time
  • Asking your buyers to rate you
  • Responding promptly to all neutral and negative feedback
In the webinar we also tackled how to deal with negative feedback, what other factors impact how Buy Boxes are awarded, why sellers use FeedbackExpress and the features of FeedbackExpress you should be taking advantage of.

Additionally, as maintaining competitive pricing is essential if you want to win the Buy Box, we also covered how currency can effect pricing when selling to foreign markets.

Efficient use of foreign exchange tools can help you create and maintain agile global growth, so catch up on the webinar if you want to find out more about increasing profit and cash flow when using marketplaces like Amazon. 

  Watch the recording
Deepak Goyal

Deepak Goyal

Deepak Goyal is part of the Corporate Foreign Exchange team and heads the Online Sellers unit at Currencies Direct. He is responsible for strategic sales and product development partnerships within the corporate and non-bank financial institution sectors. Deepak has worked directly with clients to produce bespoke foreign exchange and payment-related solutions and also built industry-specific products and services.

Contact details:

Currencies Direct

One Canada Square, Canary Wharf, London, E14 5AA, United Kingdom

D: +44 (0) 207 847 9421

Email: [email protected]

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