If you are having difficulty locating the information you require, we're here to help. Just get in touch and we will do our best to assist you.

Winning Amazon's Buy Box - what you need to know

By Deepak Goyal on April 13, 2017

Close to 90% of Amazon sales go through the Buy Box, so earning the right to use it is crucial if you want to get ahead of the competition.

Feedback is one of the main factors considered by Amazon’s algorithm when deciding who to award the Buy Box to, and our March webinar tackled some of the key questions posed by online sellers aiming to take advantage of this lucrative product.

The webinar was led by Colin Palin, Head of Customer Support at FeedbackExpress, and Deepak Goyal, Head of Ecommerce at Currencies Direct.

Key pointers from the webinar

Customer service is Amazon’s no.1 priority, so you need to make it yours if you want to master your seller metrics and win a share of the Buy Box.

In order to win the Buy Box you need to:

Offer excellent customer service
Improve seller performance
Keep your prices competitive
Have a solid process in place for soliciting feedback

Increasing positive feedback can be achieved by:

Providing excellent customer service
Ensuring deliveries are accurate and on time
Asking your buyers to rate you
Responding promptly to all neutral and negative feedback

In the webinar we also tackled how to deal with negative feedback, what other factors impact how Buy Boxes are awarded, why sellers use FeedbackExpress and the features of FeedbackExpress you should be taking advantage of.

Additionally, as maintaining competitive pricing is essential if you want to win the Buy Box, we also covered how currency can effect pricing when selling to foreign markets.

Efficient use of foreign exchange tools can help you create and maintain agile global growth, so catch up on the webinar if you want to find out more about increasing profit and cash flow when using marketplaces like Amazon.

Watch the recording

Deepak Goyal

Deepak Goyal is part of the Corporate Foreign Exchange team and heads the Online Sellers unit at Currencies Direct. He is responsible for strategic sales and product development partnerships within the corporate and non-bank financial institution sectors. Deepak has worked directly with clients to produce bespoke foreign exchange and payment-related solutions and also built industry-specific products and services.

Contact details:

Currencies Direct

One Canada Square, Canary Wharf, London, E14 5AA, United Kingdom

D: +44 (0) 207 847 9421

Email: [email protected]

Comments

Check our exchange rate

I would like to transfer between

From this currency

Into this currency

Title

Name

Surname

Code

Telephone number

I would like to receive details of offers and promotions by email

Thanks, we'll be in touch.

Check your inbox - one of our currency experts will be in touch to complete your quote.

If you want see our online exchange rates straight away, simply register online & log in.

Online seller

The Benefits of the Drop Shipping Model – an ...

By Currencies Direct on January 13, 2022

In recent years, the word ‘drop shipping’ has become increasingly prominent in business articles, especially in the retail sector and amongst online sellers. For those who are scratching their heads, wondering what it’s all about – this article is for you.