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This decline was particularly pronounced in high street locations in the first shopping hour of the day, where marked footfall recorded a drop of 21.7%.
Retail data company Springboard expected a UK-wide decline but failed to forecast the scale of the drop - – which it said fell outside of the ongoing retail trend. While adverse weather may have had a slightly negative effect on the figures, Springboard suggests that early online discounts likely influenced shoppers to browse from the couch rather than hitting the streets.
It seems that shopping days such as Black Friday or Cyber Monday will become more prominent in years to come, which may overshadow more traditional discount fuelled spending sprees. It’s likely the Boxing Day sales will continue to suffer, as more consumers become aware of price cuts offered online.
Online retailers are more convenient and take the stress out of shopping, allowing consumers to have purchases delivered to their doors rather than facing the hustle and bustle of a busy mall, which means high street stores will face an uphill struggle to keep footfall at current levels.
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For a free trial or to find out more about e-tailer Collection Accounts in the UK, EU and USA, contact the dedicated online retailer team on +44 (0) 20 7847 9269, email [email protected] or visit currenciesdirect.com/etailers