As one of the biggest ecommerce events of the year, Amazon Prime Day is second only to the holiday sales season as the most important date in the calendar for online sellers.
In ecommerce, ensuring you are selling the right products will be one of the most important factors in success.
While this can sometimes be down to luck, by researching the latest trends you can often predict the items that are likely to be in demand, which we have done for 2021.
But before we look at what are likely to be the best products to sell online in 2021, we should have a quick look at what was hot in a pandemic dominated 2020 and how these trends may impact 2021.
What were the big sellers in pandemic-hit 2020?The ecommerce sector exploded in 2020 as the coronavirus pandemic forced consumers to radically alter their shopping habits in a world in lockdown.
Of course, nationwide lockdowns also drove particularly clear trends in ecommerce as we all adjusted to a new way of living.
Unsurprisingly, indoor leisure items, such as video games, books and jigsaw puzzles were all big sellers, as were indoor exercise equipment and DIY tools.
Many of us all used the time to explore new hobbies, leading to products related to gardening and baking to fly off the shelves.
With restrictions still in place throughout many parts of the world, it’s likely these items will remain strong sellers in 2021. But what other items do we expect to sell well online in 2021?
Our top 10 products to sell online in 2021
While Google Glass may have died a quick death, elsewhere we have seen the adoption of wearable tech accelerate rapidly, particularly as devices become increasingly functional and affordable.
The most popular of the current crop of wearable tech are fitness trackers, which are increasingly becoming a gateway product into more expensive devices such as smartwatches, interest into which looks to reach record highs in 2021.
Wireless charging stationsWhile most top of the range smartphones have had wireless charging for a number of years now, it was previously seen as a little gimmicky. But now with consumers placing a greater premium on convenience, and wireless charging solutions becoming increasingly affordable, the tech is growing in popularity.
Further turbocharging demand for wireless charging solutions in 2021 is the possibility that Apple’s next flagship iPhone could do away with its charging port altogether. And where Apple leads, other smartphone manufacturers are sure to follow.
With the 3.5mm audio jack having vanished from pretty much every top of the range smartphone, the rise in demand for TWS (True Wireless System) headphones shows no signs of slowing anytime soon.
The hottest product in this category is without a doubt Apple’s AirPods, but these are extremely expensive, and so there is a significant market for cheaper non-brand wireless headphones.
With most of us spending more time at home than ever before, the appeal of turning our living space into a more convenient place to spend our time has greatly accelerated demand for smart home devices.
Smart home products
The best part about smart home tech is that each product encourages further purchases. Rare is the consumer that will stop with just a single smart plug, when they have the opportunity to also get their lights, thermostat and smart speaker all connected together.
Speaking about simple solutions to help spruce up your home, Google Trends shows that searches for shower heads are on the rise.
There are a wide variety of shower heads of different designs and materials, so there’s bound to be something for everyone, and best all, the reasonable prices and ease of shipping makes this an ideal item for dropshipping.
If you are looking to sell a product with a high profit margin, you need look no further than the humble blanket, the global market for which is expected to grow from $6.6bn in 2018 to $9.9bn by 2027.
While interest in blankets unsurprisingly peaks around winter, the rise of working from home is likely to see demand remain a little more consistent in 2021.
Pet owners love to spoil their furry friends, and with 2020 prompting the number of dog and cat owners to explode, demand for pet goods looks set to surge to new highs in 2021.
Pet health and nutrition are likely to be particularly hot trends for new owners, while toys and treats are great evergreen products that lend themselves to repeat purchases.
Both Yoga and to a lesser extent Pilates have been growing in popularity for years now, and this trend only looks to continue into 2021, particularly with the pandemic leading to us doing more exercise at home.
Yoga and Pilates mats
However, the type of mat you sell is important, as consumers are starting to shun traditional polyvinyl chloride (PVC) mats, in favour of mats made with more eco-friendly materials.
Reusable water bottles continue to be reliable sellers, with the market already worth over $8.1bn and expected to grow by 3.9% year-on-year until 2025.
Again, the trend toward more eco-friendly products means the material of the water bottle can have a big impact on demand. Fortunately, the low initial cost of a unit makes water bottles very attractive for dropshipping, so you can afford to test a few different designs and materials to see which ones sell best.
Board games are enjoying a bit of a renaissance right now, something that has been exacerbated by national lockdowns, which have many people looking for a way to do something together as a family while also distracting them from what is going on in the world.
Just remember that not all board games are created equal, some are going to sell much better than others and you are going to want to do some research to find out which ones are in demand.
This is just a short list of products which we expect to sell well online in 2021, and is no means exhaustive. If this year throws as many curveballs as 2020, it's very possible the biggest product of the year ends up being something completely out of left field.
Remember to keep a close eye on Google Trends, rising retail categories, and your competition so you are able to identify, and are prepared, to capitalise on the hottest trend this year.
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