If you’re a small business you’ve probably come across the term ‘omnichannel’ whilst building your business strategy. Even if you haven’t, you’re likely already implementing it.
Traditionally, Amazon Prime Day has fallen in the first couple of weeks of July, so it’s earlier in 2021. This leaves online sellers with little time to prepare for what has become one of the biggest sales events of the year.
With Prime Day taking place earlier, Amazon also moved forward its Prime Day FBA inventory cut-off dates, with the US deadline already passed and only a few days left in the UK and Europe.
Likewise, the window for deal submissions was brought forward. The deadline for submissions for Lightning Deals has closed, and so has promotions for Prime Member Vouchers.
What you can do to prepare?While there’s not much time left, there are still a few steps sellers can take to help to maximise the chances of a successful Prime Day.
If you haven’t started already, it's time to make a big marketing push. Make sure your existing customers know where to find your best deals and boost your brand’s visibility to attract a new audience.
It's well worth launching a campaign through Amazon’s PPC (pay-per-click) advertising solutions, such as Sponsored Brand, Sponsored Brand Video, and Sponsored Display adverts.
Social media is also a quick and cheap way to reach customers and alert them to upcoming Prime Day deals, and you can easily ramp up your campaign the closer you get to Prime Day with scheduled posts through Facebook, Instagram, YouTube and Twitter.
It can also be easy for your listings to be drowned out by a sea of deals on Prime Day, so to ensure you maximise your visibility spend some time optimising them as much as possible.
Go through all your listings to check their title, images and descriptions to make sure they are all up to date and on point.
Prime Day 2021 looks to be Amazon's biggest sales event yet, so spend these last couple of weeks preparing your ecommerce business to maximise sales.
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