The euro slipped on Friday as consumer confidence in the eurozone in May stayed close to the 22-month low reached in March.
A picture is worth a thousand words but with the growth of social media it’s hard to choose the best platform. There is one channel that delivers more than others when it comes to images – Pinterest. What’s more, according to this Hubspot blog infographic, “clicks on Pinterest generate four times more revenue than Twitter.” Pinterest is therefore a gift to those marketing their online retail sites.
Review these quick points to getting your products pinned and repinned!
- Build buttons and widgets
- Balance your boards
However, while it’s important to keep marketing subtle on Pinterest, this should never be to the detriment of your brand image. Pinners should be able to recognise what your area of expertise is as soon as they click on your profile. Don’t obscure your message by pinning too much content that falls outside your remit.
While summer dessert recipes and DIY nail foiling may be shared often, if you’re selling furniture (for example) jumping on these irrelevant bandwagons won’t do your brand integrity any favours. Don’t go chasing every trend in the hope of bagging yourself repins and followers.
- Do your homework
Look into stats that relate specifically to your pinning activity. For example, images without faces receive 23% more repins than those with faces, pins with multiple dominant colours are repinned 3.25 times more than those dominated by a single colour, taller images are more likely to be repinned, and 2 to 4 pm and 8 to 11 pm are roughly the best times to pin. These insights can be used to inform your Pinterest strategy.
- Engage with influencers
- Use rich pins
Because of Pinterest’s powerful reach you could soon find yourself selling internationally, so it’s important your business is ready for this. Part of that is managing payments in foreign currencies. At Currencies Direct we offer better rates than the banks do and provide sellers with an effective international cash management solution. Companies who sell internationally can use e-tailer Collection Accounts to gather their marketplace sales proceeds and withdraw money when it suits them.
We’re ready to discuss the best way for you to receive your marketplace sales. Call us on +44 (0) 20 7847 9269, or find out more at currenciesdirect.com/etailers. You can also register and save up to 3% of the total sales value on exchange rates.*
* Rates as at 18 February 2015