You've landed on our UK website.
Click here to visit our USA website.

If you are having difficulty locating the information you require, we're here to help. Just get in touch and we will do our best to assist you.

Which social media channels are best for your business?

business-articlesWhich social media channels are best for your business?

Whether your business is product or service based, social media is one of the most effective tools for company promotion, tailored advertising, brand awareness and engaging with existing and prospective customers.

But each social network has its unique perks and demographics, so it’s important that you select the right platforms for your company and use them to share the right type of content…

Facebook – the largest social media site with the widest reach

Facebook overview:

Facebook is the largest social media site, with over 2.23 billion users. It is also one of the oldest social media platforms still in use, and has an enormous international reach as a result.

Facebook demographics:

The demographic for Facebook is ever-growing, with an increasing number of users in the 55+ bracket. In fact, it is one of the most balanced social media sites, with an equal male to female ratio, multigenerational users and vast geological spread.

Facebook is great for:

  • Giving your company a human side

  • Learning about your customers/target audience

  • Building communities

  • Keeping your brand front-of-mind

  • Pushing traffic to your website or blog

  • Targeted advertising – although you need to stay up to date with changes to advertising rules!

Facebook is an extremely popular channel among small business owners, with its ability to integrate across other platforms increasing its appeal.

It’s relationship with Instagram, an extremely popular social network in its own right, is also a point in Instagram’s favour.

LinkedIn is great for business professionals

LinkedIn overview:

LinkedIn is the most business-oriented social media site. It’s widely used by companies for recruitment, promotion and networking.

LinkedIn demographics:

LinkedIn has a uniquely professional demographic, with over 500 million users who earn (on average) over £58,000 a year.

Over 39 million LinkedIn users are students however, and there’s an equal spread of male and female users. If you’re looking to connect with relevant business professionals or your searching to fill a particular role, LinkedIn might be the right platform for you.

LinkedIn is great for:

  • Connecting with other professionals

  • Receiving and providing endorsements, references and testimonials

  • Networking and creating unique business connections

  • Searching an expansive range of job listings

  • Promoting your services or products to other businesses

  • Keeping up-to-date with other businesses and sharpening your competitive edge!

LinkedIn is more niche than Facebook, but it’s perfect if you’re looking for a uniquely business-orientated social media platform.

Twitter is a fast-paced, content-sharing platform

Twitter overview:

One of the ultimate goals for many Twitter users is to ‘go viral’, with your ‘tweet’ (shared content) re-tweeted so many times it ‘trends’ – enabling potentially millions of people to trace it back to its source. But even if you never end up trending, Twitter is a great platform for content sharing and trying to engage your target demographic.

It’s a very faced-paced platform however, with around 6000 tweets posted per second. Many customers also use Twitter to voice their displeasure if they’ve had a bad experience – so it’s important to monitor the channel out of hours and try to turn negative experiences into positive ones.  

Twitter demographics:

Twitter is particularly popular with younger audiences, with the majority of users aged between 18 and 29. Celebrity/influencer Twitter accounts are widespread, and you can always descover what news is dominating headlines by seeing what’s trending on Twitter.  

Twitter is great for:

  • Speedy content sharing with a possibility to ‘trend’  

  • ‘Hashtagging’ for targeted advertising

  • Keeping your brand relevant and front of mind

  • Interacting with clients and customers quickly and directly

  • Rerouting traffic to your website/blog or other social media pages

  • Acquiring ‘followers’ which will be kept up-to-date with your business

Again, like Facebook, Twitter is an excellent cross-media tool, where you can share photos, videos, links and live content.

Social media is your chance to connect, promote and stand out

While we’ve covered the ‘big three’ social media channels here, there are definitely others which you should consider (Instagram, Pinterest etc.)

Engaging with social media needn’t be time consuming. Twitter, for example, simply requires an eye-catching image, attention-grabbing ‘hashtags’ and engaging content.

Remember: most social media sites are free or inexpensive, and not only do they provide an excellent platform for advertising and promoting your services, they are also unique research tools to improve knowledge about your sector and audience.

Choose the social media platforms that are most suitable for your business – but bear in mind that it’s important to remain engaged and up-to-date. If you set up profiles you have to monitor them regularly and keep them fresh!

Check our exchange rate

Thanks, we'll be in touch.

Check your inbox - one of our currency experts will be in touch to complete your quote.

If you want see our online exchange rates straight away, simply register online & log in.