QCK.COM: “Technology Changing Currency Exchange Landscape”
30 - January - 2012
Technological
advances are changing the currency exchange landscape, according to experts.
Currency exchange specialist, Currencies Direct, says the currency exchange
landscape will change “beyond recognition” over the coming years.
Key drivers of the changes include tablets, smartphones, mobile wallet
technology and online video content.
Currencies Direct says that these trends and gadgets are having a massive
impact on consumer behaviour and businesses who deal in payments and currency
exchange risk being left behind if they don’t move with the times.
Digital payments technology in particular looks set to bring about massive
changes. Using these technologies, consumers don’t need money or cards to make
payments but can instead make use of a cloud-based authentication system to pay
for goods and services. All they need to do is tap or wave a smartphone in
front of a specialist reader.
The growth of iPad and smartphone ownership as well as mobile internet and WiFi
are also opening up more opportunities for currency exchange and payment
platforms, says Currencies Direct. There is expected to be growing demand for
products such as advanced currency conversion apps and more.
Head of Marketing at Currencies Direct, Jose Ivars-Lopez, said, "New
technologies such as NFC-equipped smartphones and tablet computers are opening
up a world of new opportunities for companies in the currency exchange sector,
and the movement towards a more visual web will change the way that brands can
engage with their customers.” 
Written
by Mark Warner
Original Source: QCK.COM – Please
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